The clients who come to Bradesco see that Trabuco Bradesco is doing the best job at making the industry better. He knew what people wanted and he wasn’t afraid to push the bank to get to that point. It made sense for Trabuco Bradesco to do things differently because that’s how he had to show other people what they could get from different situations. Even though there were some changes other banks took, Bradesco needed to try different things that would show other people they had a chance to experience more. It was Trabuco Bradesco’s goal to make the industry better and make people see they had a chance to keep moving on toward a more positive experience no matter what. There were things they had to do to make this a reality and to make things easier on the customers who became a huge part of the industry.
Even though Trabuco Bradesco knew what he wanted to do, he had to put a lot of work into the bank. The clear plan he had would only work if he followed it and if the bank continued growing no matter what others were doing. It made sense for him to focus on how hard he could work to make the bank better and that’s how he ran the business from the time he started doing business. He had a lot of goals and a lot of hope for the future with the bank. The point he made of showing people what he could do was influential in that others realized he was doing the best job possible.
After Trabuco Bradesco saw the bank getting better, he knew there were steps he could take to keep improving things for all the people who were working with the bank. Trabuco wanted Bradesco to be the best bank in Brazil and he would stop at nothing until it fit all the plans he had for it. Now that Bradesco is one of the best banks in the country, he feels he has done a good job with the work he put into it.
The premier architects’ organization, American Institute of Architects has no stop in shaping architectural themes reflecting the needs of the hour. The association of more than 90,000 architects in the United States significantly influenced the designing of buildings not only in the country but across the globe. Additionally, it is providing highest quality guidance and assistance to building and architecture communities around the globe for the last 150 years. Over the years, its influence has got increased by introducing novel ideas in the construction sector, especially under the leadership of influential executives like Robert Ivy – the current President of the AIA.
Robert Ivy took office in February 2011 with extensive editorial and design experience in the architectural ecosystem. Since he accepted the leadership position at the premier organization, Ivy revitalized the vision of it and brought measures to add innovation to the construction world. His strategies have helped adding and young architects to industry, and they exhibited a wide range of thoughts that helped the entire industry to innovate. The stream paved ways for the concept of architecture focused on public health where the health of the inhabitants is getting importance while designing structures.
Ivy is a strong proponent of it and communicated that smart architecture options can even limit lifestyle problems and diseases such as heart disease, obesity, blood sugar, and more. He gave greater importance to political, social, and environmental issues or problems that are affecting the built environment. In the AIA, he takes care of the practice and design issues and gives direction to make an organizational focus on those. Ivy also played a major role in enhancing the voice of the AIA by executing thoughtful acts that are aimed raise the value of design along with efforts to improve the public awareness on architects and architecture.
As of today, he and the team worked on nearly 300 chapters inside the country and across the world to support its members. While coming to the credentials of Ivy, he was known for long-term collaboration with AIA, even before accepting the leadership role of it in 2011. Since the 1990s, he served on the Director Board of the Institution and provided his insights and visions that could shape the organization and lead the industry. Before joining AIA, Ivy collaborated with a number of architecture-based publishing groups in various roles. He collaborated with McGraw-Hill Construction as its Editorial Director and Vice President and took care of its editorial quality.
Ivy was also part of Architectural Record, an architectural publishing group, as its Editor in Chief since 1996. His commitment and contribution to the industry helped Ivy to get numerous accolades including Crane Award in 2009, Master Architect 2010 by Alpha Rho Chi, the American Business Media Award, and more.
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