Whitney Wolfe Has Successfully Created a Favorable Workplace that Allows Women to Thrive
When Whitney Wolfe created Bumble in 2014, she had discovered a gender imbalance in the scene of dating that she wanted to solve. She wanted to get rid of the traditional system where only men had the power of messaging women and asking them out. With Bumble dating app, currently a social platform that allows you to establish meaningful relations in love, business, and life, the power of making the first move lied solely on women. What started as Wolfe’s simple tactic for dealing with inequity has become her life’s mission: enabling women to be leaders in all aspects of their lives. Read this article by Whitney Wolfe at USA Today.
From its inception, Whitney aimed at matching the culture of Bumble with its values. She believed that having women manage the app would allow female users to run the show behind the scenes as well. Her first three employees were relatively inexperienced women who didn’t give salary a priority. Within only four years, Bumble has expanded from a patchy team of four young women to an internationally known billion-dollar company with 80 workers in five nations.
Over her entrepreneurial career, Wolfe has noticed that women tend to feel guilty when they advocate for higher salaries but men often feel empowered when they fight for more pay. As a strategy of combating this confidence gap, Whitney Wolfe and her team implemented a semi-annual review policy at Bumble, which includes a compulsory open debate about salary. However, Bumble doesn’t automatically approve the request of each worker. Instead, it avails necessary negotiating tools and a platform that employees can leverage to advocate for higher pay.
Born in 1989, Whitney Wolfe is a smart American entrepreneur and an innovator in the word of dating apps. She has founded and co-founded Bumble and Tinder respectively. Wolfe has guided Bumble in investing and unveiling new verticals like BumbleBFF and BumbleBizz. Forbes values Bumble at over $1 billion. Since becoming an authority in the competitive dating app scene, Wolfe Herd has won a wide array of esteemed awards and high profile recognitions. Prominent magazines like Wired UK, Forbes, and Fast Company have featured her on their covers.