Fabletics is an online subscription based retailer that specializes in inspirational fashions for women. Fabletics experienced tremendous growth over the last 3 years. In fact, the new startup is now a $250 million dollar business. Fabletics jumped on the active-wear movement and rose to success in their 3 years in the market. Kate Hudson is a popular actress and a co-founder of Fabletics. Hudson and her co-founders led the company to great success by taking advantage of the reverse showroom technique that almost was a guarantee of success for the company.
Understanding The Reverse Showroom Technique
First, it is important to realize that the reverse showroom technique is not new. The reverse showroom technique has been around for years. The idea is actually very simple. Fabeltics offers high quality, designer inspired clothing on their website. People generally go to the website to find high value items at affordable prices. However, they go to the physical store in their community to complete the purchase. This allows Fabletics to offer high quality clothing on their website and convince the customer to visit their physical store.
Why The Reverse Showroom Technique Is Important
Fabletics quickly realized that showing the right type of fashions on the website and in the physical store was the way to keep customers loyal to the Fabletics Brand. The reverse showroom technique helped the fashion company to compile important data about the customers that visit the site and the type of trendy fashions that they preferred or would like to see on the site. This important data helped to elevate their status in the online retail world and the traditional market.
Kate Hudson’s Take On Fabletics
In a short 3 years, Fabletics has risen to an award winning athleisure wear brand that rivals Amazon. Kate Hudson states that she co-founded the company to help empower women to rise to their best self. It’s all about empowering women. Kate Hudson admits that she does not have any business experience, but she is really involved with the company selecting clothing to developing marketing strategies. Kate Hudson and her cofounders are strongly committed to providing the highest quality clothing at the most affordable price to their customers.
The Lifestyle Quiz
More and more people are getting physically active through various activities. The good news is that Fabletics offers VIP members a lifestyle quiz to take. The lifestyle quiz will help the company provide the perfect active wear outfit for the VIP member each month. Take the quiz today and you’ll be on your way to receiving the perfect work-out outfit.