Upon seeing any given picture of Bumble, a new start-up app whose focus is dating, one will instantly recognize a something rather striking, all of the staff are women. There is a reason for this particular gender make-up, for under the leadership of the up and coming entrepreneur, Whitney Wolfe, Bumble aims to be the very first female-centered dating app company.
Whitney Wolfe, a 27 year old American, who Forbes has named one of the most important women in business under 30, has been making quite a name for herself with such popular dating sites as Tinder, a company of which she was the co-founder.
However, with her Bumble venture, she and her team look to take a different approach that looks to decrease and hopefully eliminate many aspects found in other popular dating apps which tend to put women off. Some of these things include, ghosting (the act of building up a relationship with someone and then mysteriously vanishing without reason and never contacting the person again), shirtless selfie pictures and, perhaps the most irksome, stark naked photography, especially the infamous “dick pic.”
In a comfortable, yes modernistically sparse studio, Whitney Wolfe works beside a massive bookshelf, bearing such titles as “Date Onomics” and surrounded by young women typing at laptops and sipping coffee beneath a gigantic honeycomb logo.
It has been said that if you are a sensitive New Age type guy who is looking for a woman, you’ll likely be on Bumble; judging from their carefully selected and therapeutic, comfy aesthetics this description seems quite apt. Some of the ways that Bumble is changing the dating game is through required photo verification (to prevent “catfishing”) and harassment reporting to provide a more woman-friendly environment.
In a recent interview at Bumble’s Austin, Texas compound headquarters, Whitney Wolfe looked around at her youthful female coworkers, stating, “I think everyone in this room has had terrible dating experiences or been in a emotionally unhealthy relationship.” She later noted that she has come to believe that the primary reason that most relationships forged through dating apps fall through is because of, as she puts it, “Men having control.” Bumble, she states, aims to change all of that.